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Why this brand and why now?
Do A/B testing and fashion brands have to be mutually exclusive?
Could creating your D2C brand cure your obsession with brands?
Learn about slow fashion
Slow fashion used to be the norm
Back in the days when my grandmother Lucienne was a young woman, it was normal to keep one’s clothes for a long time. “Fast fashion” as we know it simply didn’t exist. If there was a hole in a blouse, it would get repaired. Shoe soles were fixed. No one referred to it as slow fashion. But it was just that.
TED talk by Xenya Chernyl-Scanlon
Slow fashion can have different meanings. Xenya Chernyl-Scanlon explains the benefits of extending your clothes’ lifetime.
TED talk by Maxine Bédat
Maxine Bédat talks about the facts and figures. What is the impact of fashion on the planet and on us? A low price tag at H&M or Zara or Primark does not mean there aren’t costs (in particular a negative environmental footprint and low wages) associated with it.
